Creating a server on Discord is simple. But, growing it into something bigger and turning it into a community is a much more complex process.
Building such a server requires improving its online presence and the best way to do that is with advertising. Fortunately, advertising a Discord server these days is not difficult nor expensive.
To ensure that you are properly advertising your server, you can utilize this guide.
Build Solid Ground First
Before you can start advertising your server online, it would be a good idea to have a good base first.
Set up proper roles for admins, mods, and other staff. Add roles for new and experienced members. Add a text channel dedicated to rules and announcements. Add and optimize all the necessary bots. Bots for moderation, music, games, etc.
This is a very important step of the process because you need this kind of solid ground built to incite people to become members. Otherwise, no matter how good you advertise your server, people still won’t join it.
Advertising Through Server Listing Websites
Now once you have that solid ground built, it’s time to share your server with the world to increase the member list and improve its reach.
Thankfully, there are a lot of websites, forums, and even Discord servers dedicated to these types of advertisements. Here are some of the websites you can use for free advertising.
Top.gg is a popular platform for searching through the most commonly used bots and find the top-voted servers. At the time of writing, there are hundreds of thousands of servers listed on this website.
On the top of the list, you will find servers such as Among Us Community, ChillZone, AFK Arena, and many more.
Publishing your server on this list is quite simple.
- Head on over to the Top.gg server list and select Add Your Server.
- This will immediately redirect you to the official Discord website to authorize your account.
- Once authorized, you will need to invite the Top.gg bot to your server and then head on over .back to Your Profile on the website, find your server and click on Edit.
- You will need to fill out a short form. The form requires a permanent invite code, a description for your server and that’s about it.
Your server is now publicly listed on this website.
If you want to further improve your online presence, there’s also the option for premium advertisement.
Another popular platform that lists Discord servers is Disboard. With 950,000 servers listed, it might seem pointless to advertise your server here, but if you manage to quickly increase the member list and accumulate a lot of positive reviews, you could quickly rise the ranks.
Here’s what you will need to do to list your server:
- First, you will need to log in with your Discord account.
- Head on over to the Profile Dashboard.
- Select the Your Servers tab and click Add New Server.
- Select the server you want to list.
- Fill in all the required fields including Main Language, Category, Tags, and add a Short description Also, ensure that the listing is set to PUBLIC.
- After that, click Save and you are done.
To check if it is publically listed, head on over to Search and type in your server’s name.
Disforge is not as popular as Disboard or Top.gg, but that may be a benefit for newer servers. It is easier to improve online presence among a list with fewer servers.
To submit your server to the public list, follow these steps:
- Click on Login via Discord and login with your Discord account.
- After logging in, a Submit button will replace the Login Via Discord button. Press submit.
- You will be redirected and asked to add the Disforge bot to your server.
- Once the bot has been added, you will need to fill out the form, just like all of the other platforms. Add an invite code, select a category and provide a short, but informative description.
After following these 4 steps, press Submit Server and you are done.
Discord Servers For Advertising
If you want to increase your online presence even further, you could also look for Discord servers that are dedicated to this kind of advertising. Usually, joining and posting a link here doesn’t cost anything.
These servers were made to be completely free. A place where people can talk, share servers and their experience on said servers.
Keep in mind, you will have to respect and stick to their rules if you want to get anything in return. If you just start spamming links, you will probably get kicked or even permanently banned.
Post your link in the right category, describe the purpose of your server, and what kind of audience you are looking for. With a simple introductory message, you could pull the attention of a lot of users.
How Do You Find These Kind Of Servers?
To find these types of servers, it’s probably best to search on the platforms mentioned above. Disboard, Disforge, Top.gg, or any other similar website you manage to find.
To find the right type of servers uses keywords such as Advertising, advertise, marketing, self-promotion, ad, free ads, etc.
Good examples are Magicly Advertising & Nitro Giveaways!, Welcome Advertisements・Nitro Giveaways!, Advera | Community & Giveaways, and many others.
Note: It might be better to look for self-promotion servers with a smaller number of members. The chances that your link gets buried over thousands of other links are much lower.
Reddit is the biggest and most popular forum platform on the Internet. It is the platform where you can find communities for everything which makes it a great place for advertisements.
To start, you will first need an account. The older the account, the better. If you don’t have one, you will need to create it and then leave several comments before you can start posting.
There’s also the option to purchase an old Reddit account, but that is against the rules. You could get banned.
Nevertheless, once you have an account, you should first visit /r/discordservers. This is one of the original Discord server directories where people constantly share servers and their experiences.
Before you start promoting your server make sure to read the rules thoroughly or your post could get automatically blocked and your account banned from the subreddit.
After that, you can continue posting to other subreddits that are directly related to your server’s topic. For example, if you want to build a World of Warcraft-related community, you should be posting at /r/wow, /r/CompetitiveWoW, /r/warcraftlore, /r/worldofpvp, etc.
With these different methods of advertising, you can slowly start improving your Discord server’s reach and increasing your number of members.
Keep in mind, there are a lot of other websites and platforms other than Top.gg, Disboard, and Disforge. These three mentioned are just good examples, but there may be others that are more fit for your needs.